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  • Cityzens brings Manchester City supporters together
  • Cityzens brings Manchester City supporters together
    dom fellowes (2017) ©

Cityzens brings Manchester City supporters together

From following athletes on Twitter to streaming the game on a smartphone, tech has transformed the way people experience sports. Manchester City is launching Cityzens – a platform that fosters a digital community and delivers each fan their own experience of the team.



  • Rugby fans can play with the England team in VR

    Rugby fans can play with the England team in VR

    Ever wanted the chance to train with your rugby heroes? Thanks to O2, the England Rugby team, and the power of VR, fans can virtually live the dream and hone their techniques with the big dogs of the sport – demonstrating how technology is changing the way people consume sport.

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    Junior Gunners: turning tots into lifelong fans

    Die-hard football fans may inherit their club allegiance from family members or simply choose their local side. But in a bid to win over a new generation of supporters, Arsenal FC is turning to tech with the launch of its Junior Gunners app. Is this the future of how teams forge fandoms?

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    How people watch sports in the digital age

    Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?

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    Levi’s Stadium: the way Gen Z want to watch live sport

    Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?