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  • Roomba vacuums collect data as well as dust
  • Roomba vacuums collect data as well as dust
    Laura D'Alessandro (2015) ©

Roomba vacuums collect data as well as dust

Robotic vacuum cleaners like the Roomba are smarter than ever; the most advanced models can communicate with AI assistants like Alexa and autonomously return to their charging stations. But they also collect data about users’ homes, which could deter privacy-minded consumers.



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    How can brands destigmatise data mining?

    With every Google search, Amazon purchase and Facebook like, you generate a digital profile of your habits and interests for advertisers to target. It may seem invasive, but selling personal data is necessary to maintain free online services – so how can brands de-stigmatise the use of this info?

  • Americans don't know they're using the cloud

    Americans don't know they're using the cloud

    From Google Drive to Dropbox, there's a wide range of services that will store your precious data on an online server. The 'cloud’ has become a buzzword for these types of services, and it’s making people confused, as a third of Americans are using it without even realising.

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    Do we want brands to know our every measurement?

    The Apple Watch launched in April 2015 with an array of sensors to measure a user’s pulse, movement and location. Touted as a health and productivity aid, the watch is the most mainstream product to gather bodily data in the form of biometrics. But should brands know our every measurement?

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    Citizenme: giving back control of personal data

    Nearly 80% of people think companies use their personal data to make more money, so they're reluctant to share it. With over three quarters of people concerned about online privacy, Citizenme gives them back control of their data. But what does it mean for users and advertisers?