The Apple Watch launched in April 2015 with an array of sensors to measure a user’s pulse, movement and location. Touted as a health and productivity aid, the watch is the most mainstream product to gather bodily data in the form of biometrics. But should brands know our every measurement?

With every Google search, Amazon purchase and Facebook like, you generate a digital profile of your habits and interests for advertisers to target. It may seem invasive, but selling personal data is necessary to maintain free online services – so how can brands de-stigmatise the use of this info?

Nearly 80% of people think companies use their personal data to make more money, so they're reluctant to share it. With over three quarters of people concerned about online privacy, Citizenme gives them back control of their data. But what does it mean for users and advertisers?

From Google Drive to Dropbox, there's a wide range of services that will store your precious data on an online server. The 'cloud’ has become a buzzword for these types of services, and it’s making people confused, as a third of Americans are using it without even realising.