In the summer of 2014, US box office figures were down 15%, and there were a string of spectacular film failures. The number of frequent moviegoers fell in every age group, but the biggest drop came from 18- to-25-year-olds. Has Netflix killed the blockbuster?

The success of ad campaigns is often measured by how many people see them. But The Wall Street Journal’s ‘Ambitious Hours’ campaign took a different route, exclusively targeting people with specific lifestyle choices – meaning the only people who saw it were the people that mattered.

While VOD services have given blockbusters a new lease of life, where can people catch up on all those local cinema gems? MUBI offers a hand-picked library of 30 cult classics to its seven million users on desktops and smart devices. How has it become the world’s largest art house theatre?

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?