Disappointing governments have left an entire global population of young people disenfranchised, and questioning existing systems. With a shrinking number of Gen Yers considering democracy to be a political ideal, their faith in government is suffering.

As Americans prepare to elect a new president, what qualities are they looking for in their future leader? What values do they idealise, and what traits are non-negotiable? Canvas8 sat down with 20 men and women from across the US to find out what they think makes prime presidential material.

As many as 28% of Americans would consider moving to Canada rather than remain a US citizen under the dictate of Donald Trump. Air Canada has pounced on this opportunity to sell flights to America’s northern neighbour. But should brands really delve into political discussions?

The NRA’s latest advert is a call to arms that pits gun-toting Americans against those supposedly destroying their nation – but keeps this group unnamed. By leaving the aggressors anonymous, the NRA is playing off a polarised society that can find enemies in anything.