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  • People don't always respond well to 'nudges'
  • People don't always respond well to 'nudges'
    Dennis Freeland (2017) ©
SIGNAL

People don't always respond well to 'nudges'

Whether it's Uber or the UK government, organisational use of behavioural 'nudging' is on the rise. But research shows some cultures aren’t as keen as others on having their behaviour changed in subtle ways, with factors like political views and socioeconomic status shaping preferences.

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