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  • Gatorade's podcast lets the story take centre stage
  • Gatorade's podcast lets the story take centre stage
    Riley McCullough (2017) ©
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Gatorade's podcast lets the story take centre stage

Gatorade’s 'The Secret of Victory' is a podcast series featuring in-depth conversations with superstar athletes. But rather than promoting the brand directly, the show taps into the growing power of the podcast as a branding tool and focuses on storytelling over selling.

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