The collapsed throats and lungs on cigarette packs that illustrate the slow and painful death that smokers face have been around since 2001. But what comes as a surprise is that France, a country famous for resisting such legislation, is now implementing the ‘neutral’ pack.

From nicotine gum to e-cigarettes, the global smoking cessation-aid market was worth around $2.4 billion in 2011, and as healthcare costs soar and more people seek to give up, its value is set to grow. But when it comes to kicking the habit, what will get people to quit – the carrot or the stick?

Prevention is often said to be better than the cure, but one thing's for sure – it’s also more profitable. Australia is hiking the tax on cigarettes each year, so much so that a packet will cost over $45 by the end of 2020, raising revenue while also discouraging unhealthy behaviour.

Vaporizers have become such a common sight that ‘vape’ was the Oxford Dictionary’s ‘Word of the Year’ in 2014. Looking to target city workers with high incomes, luxury vaporizer brand Pax sets customers back £199. But can it shake off negative stigma and become an aspirational lifestyle product?