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  • Men prefer Instagram over magazines to browse luxury
  • Men prefer Instagram over magazines to browse luxury
    Clem Onojeghuo (2017) ©
SIGNAL

Men prefer Instagram over magazines to browse luxury

Luxury fashion has traditionally been dominated by womenswear, but menswear is expected to be worth $33 billion by 2020. One driver of this growth is Instagram, which is attracting a new breed of luxury male shoppers who typically wouldn't have read men's fashion magazines.

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