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  • Adidas' All Day is a fitness app for holistic health
  • Adidas' All Day is a fitness app for holistic health
    Yelp Inc. (2017) ©

Adidas' All Day is a fitness app for holistic health

Wearables have become popular among those looking to get fit, but many are now gathering dust, with research finding that they don’t necessarily help people live healthier lives as they don't address other lifestyle choices. Adidas aims to tackle this with All Day, its holistic lifestyle app.



  • Article image Is wearable tech the future of health?

    Technology at home and work plays a major role in sedentary lifestyles – but could it also provide a solution? Younger generations are embracing mobile apps and smart devices to monitor their physical condition, and their approach to nutrition and fitness is evolving the definition of ‘health’.

  • Article image Weight Watchers: holistic dieting with Oprah

    While people may once have counted calories to trim their waistlines, many now take a more holistic approach to health. Weight Watchers is repositioning itself as a lifestyle brand with the aid of Oprah Winfrey, who’s using her star power to draw Boomers back to the pioneering weight loss company.

  • Article image Freeletics: flexible fitness that’s cost-effective

    Freeletics fuses the convenience of mobile training apps with the efficiency of High Intensity Interval Training to get users fit. But considering that 46% of those who download digital fitness aids give up on them shortly after, what is it about this particular programme that’s got people hooked?

  • Tracking devices could demotivate people Tracking devices could demotivate people

    From apps that count calories to devices that track the number of words parents say to newborns, the quantified self movement has far transcended Fitbit. But regardless of what you’re tracking, new research suggests it can actually demotivate, making what you’re measuring less enjoyable.