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  • UK supermarkets are trialling surge pricing
  • UK supermarkets are trialling surge pricing
    Explore Sutton (2016) ©
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UK supermarkets are trialling surge pricing

Users of Uber will know the dread of seeing a 'surge' on the platform – when high demand makes it more expensive to grab a ride. Now, three of the UK’s biggest supermarkets are trialling surge pricing in stores, which would allow them to change prices and offers in just 20 seconds.

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