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  • People are creeped out by personalised ads
  • People are creeped out by personalised ads
    Den is (2016) ©
SIGNAL

People are creeped out by personalised ads

In the wake of a personal data explosion, knowing everything about one’s target audience has turned out to be a mixed blessing. People are aware of what personalisation suggests about their privacy, and as a result, brands are struggling to walk the line between customised and creepy.

Canvas8

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