Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Missguided’s affordable perfume is a bestseller
  • Missguided’s affordable perfume is a bestseller
    Missguided (2016) ©
SIGNAL

Missguided’s affordable perfume is a bestseller

Whether it's Chanel No. 5 or Kim Kardashian’s Gold, perfumes have always been as much about the story around the scent as the content itself. Despite its unsophisticated aroma, Missguided's Babe Power has become a bestseller by offering an alternative to luxury perfume.

Canvas8

Related

  • Fewer Brits are buying celebrity fragrances Fewer Brits are buying celebrity fragrances

    Whether it’s a bottle of Britney’s Curious or Justin Bieber's Girlfriend, many people are guilty of having had a celebrity perfume on their dresser. But Brits are losing interest – sales of celebrity scents fell 22% between 2015 and 2016, with people opting for indie or couture perfumes instead.

  • Article image Phlur: explore scents from the comfort of your home

    The fragrance and perfume industry is set to be worth $45.6 billion by 2018 – and a new start-up is after a slice of the action. By offering unisex, artisanal scents over the internet with a ‘try before you buy’ delivery option, Phlur is hoping to change how people shop for perfume for good.

  • Article image EOS: making lip balm a pop culture phenomenon

    EOS lip balm has become a cult hit, selling over 1,000 units per week at Selfridges in 2013 and being named the fourth most influential brand in the world for female Gen Yers. But how has a seemingly dull product spawned one of the most coveted and identifiable brands for women around the globe?

  • How beauty products become iconic How beauty products become iconic

    While it may seem that paying for celebrity endorsements will instantly make an item popular, many people actually distrust celeb campaigns, especially when it comes to beauty products. Instead people are more likely to buy a lipstick if family and friends recommend it.