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  • Gen Y want great experiences from luxury brands
  • Gen Y want great experiences from luxury brands
    Ayobade Adebayo (2017) ©
SIGNAL

Gen Y want great experiences from luxury brands

Gen Y will account for 45% of the luxury market by 2025. But with this cohort perceiving the term ‘luxury’ to be not much more than a marketing tool, their values are in contrast to the traditional high-end consumer. They aren't just after prestige  they want authenticity and immersive experiences.

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