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  • Uber is nudging its drivers to complete more rides
  • Uber is nudging its drivers to complete more rides
    Jessica C (2015) ©
SIGNAL

Uber is nudging its drivers to complete more rides

Uber is using behavioural science to encourage drivers to give more lifts. The nature of the brand’s business has created novel challenges, and it's addressing them in novel ways. But its already rocky reputation might be at risk if people interpret these mind games in a negative light.

Canvas8

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