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  • Toyota's ‘eco-billboard’ cleans the air
  • Toyota's ‘eco-billboard’ cleans the air
    RichardBH (2016) ©

Toyota's ‘eco-billboard’ cleans the air

Despite the eco-benefits and lower running costs, electric vehicles haven’t quite taken off. So Toyota is betting on hydrogen fuel cell vehicles as the cars of the future, and its latest billboard ad is sparking up conversation around the issue of car emissions by purifying the surrounding air.



  • Toyota has made 100,000 versions of its ad Toyota has made 100,000 versions of its ad

    Toyota’s newest ad can play out in a number of different ways depending on what kind of person is watching. With personalised products increasingly expected from brands, the carmaker is pushing to make a generic SUV seem tailored to individual tastes.

  • Article image Why aren’t people buying electric cars?

    Though many auto manufacturers and analysts claim that electric vehicles are the future of the car industry, they account for just 0.1% of global sales at present, with low fuel prices causing a slowdown. Is the EV dream fading, or is this just a blip in an inevitable electric revolution?

  • A rain-reactive billboard fights climate change A rain-reactive billboard fights climate change

    Given that we’re exposed to an average of 360 ads every day, innovation is key to engaging and communicating with audiences. ActionAid’s latest campaign demonstrates this with a weather-reactive billboard in central London that conveys an important message about the environment.

  • Article image What's the point of billboards?

    In a splintered media landscape – where we’re flitting from device to device, bombarded by 360 ads a day – Out of Home advertising remains a constant. After all, you can’t skip a billboard. But that doesn’t mean people like them, either. So what does the future hold for the billboard?