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  • Gen Xers use the most cosmetics
  • Gen Xers use the most cosmetics
    David Pearce (2014) ©
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Gen Xers use the most cosmetics

The beauty industry may focus on Gen Yers, but people don’t suddenly stop caring about their appearance as soon as they hit 35. Beauty junkies come at all ages, and research shows that Gen Xers are using the most beauty products, using their hefty spending power to boot.

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