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  • Van Leeuwen ice cream has Insta-friendly packaging
  • Van Leeuwen ice cream has Insta-friendly packaging
    Van Leeuwen Artisan Ice Cream (2017) ©
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Van Leeuwen ice cream has Insta-friendly packaging

Van Leeuwen’s product has remained the same, but fresh pastel packaging has made the ice cream brand an Instagram favourite, working wonders for sales. As Instagram becomes more influential than advertising, companies are putting more emphasis on insta-friendly design.

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