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  • People choose what Starbucks serves
  • People choose what Starbucks serves
    Bart Honhoff (2015) ©
SIGNAL

People choose what Starbucks serves

After Starbucks customers regularly posted photos of a drink they came up with themselves on Instagram, the company formally added the beverage to its menu. In a post-social media era, brands have the opportunity to adapt to customers' desires, rather than asking them directly.

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