Our sense of identity is a powerful thing, and new research from the University of Alberta and Boston University has revealed that writing someone’s name on the back of their coffee cup can tangibly link it to their sense of self, encouraging them to recycle rather than simply throw it away.

Burberry is known for embracing technology in its campaigns – something that's not so common in luxury. In its latest move to appeal to tech-savvy shoppers, the British fashion house has teamed up with Dreamworks to let passers by personalise digital scarves as part of an interactive 3D campaign.

As one of the most visible accessories, handbags are a statement of individual style. Now, Gucci wants to make them more personal with its DIY customisation service. Given that 66% of Gen Y ditch brands because they don't mirror their identity, will personalisation become key to luxury loyalty?

Whether it’s an unexpected upgrade to first class on a flight or simply a cup of coffee on the house, nobody would turn down a freebie, right? Canvas8 sat down with Dr. Jiang Lan to find out how people react to special service, and why the perks of preferential treatment aren’t always welcome.