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  • Bin It for Good nudges people out of littering
  • Bin It for Good nudges people out of littering
    Anthony Royce (2013) ©
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Bin It for Good nudges people out of littering

An anti-litter project dreamt up by Keep Britain Tidy and The Wrigley Company has transformed street bins into charity collection tins, promising to donate an amount of money proportional to the amount of rubbish collected. And it's led to a 30% reduction in local litterering.

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