In a region that can boast ‘Gold to Go’ vending machines that allow people to buy gold bars and coins, it's hardly surprising that Saudi consumers love to spend. But extravagant spending habits are having consequences for families, as the nation seems to have forgotten how to save.

People in the West think nothing of popping in their credit card details to buy online, but in the Middle East it’s different. Cash-on-delivery is the norm; 60% of items aren't paid for until they're delivered. How are cultural factors in places in like Saudi Arabia making deliveries more difficult?

The UAE has a highly diverse population across its seven Emirates, but there's still a strong sense of pride in a shared national identity. To appeal to its well-travelled citizens, brands are proving their commitment with tailored products, events and social engagement.

From the fashionable Mipsterz to the ‘Happy Muslims’, the latest cultural movements in the Islamic world have been well documented across social media. With a global population of approximately 1.57 billion, what are the implications for brands trying to reach modern Muslims?