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  • IKEA celebrates everyday happiness in Australia
  • IKEA celebrates everyday happiness in Australia
    IKEA (2017) ©
SIGNAL

IKEA celebrates everyday happiness in Australia

Major life stages, like becoming a new mum or buying a house, are moments that ad agencies often use in campaigns. But IKEA in Australia has chosen to focus on the mundane moments of our daily routines, such as waking up to one's morning alarm, which resonate with us all.

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