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  • Aussies voice embarrassment over Yellow Tail ad
  • Aussies voice embarrassment over Yellow Tail ad
    Yellow Tail (2017) ©
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Aussies voice embarrassment over Yellow Tail ad

Stereotypes can sometimes be useful in navigating the world. But in an increasingly individualistic society, people don’t always respond well to them. And when wine brand Yellow Tail used old stereotypes of life Down Under in its Super Bowl spot, Aussies didn’t respond well.

Canvas8

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