From organic nail polish to eco-friendly shampoo, a growing number of beauty consumers are turning to chemical-free goods. Yet when it comes to performance, many ‘100% natural’ products can’t compete with their conventional rivals. Can PiperWai, a charcoal-based deodorant, stand the heat?

We can’t get enough of supplements – half of Americans take them regularly – but with little evidence to support their health claims and worries over their contents, people are looking for clarity and transparency. Ritual delivers both, providing a ‘clean label’ vitamin for the wellness movement.

From face washes to costly serums, looking after your skin isn’t cheap. But the latest brand from innovative beauty company DECIEM is looking to change that. The Ordinary is challenging the premium skin care segment by offering up effective, no-nonsense products at affordable prices.

Science has long been used by cosmetics brands to assert themselves as authorities on beauty and well-being. But consumers are shrewder than ever. Mother Dirt is different; it's the brainchild of a scientist. But can beauty buffs get to grips with cosmetics containing live bacteria?