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  • The Guardian upped membership by asking nicely
  • The Guardian upped membership by asking nicely
    Juhan Sonin (2014) ©
SIGNAL

The Guardian upped membership by asking nicely

Faced with declining print sales and digital ad revenue, some newspapers have opted to put up a paywall on their sites. But the Guardian took a different tack by nicely asking readers to become paid members, while still keeping the site free – and it’s paying off.

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