With mobile now the norm, people are used to being able to access content whenever they want, regardless of where they are or what they’re doing. Netflix is now making this easier than ever with the introduction of a download function, which allows its 83 million users to watch offline and on-the-go.

With the average UK commute lasting 38 minutes, communications that provide convenience, entertainment or a simple distraction can make the time spent travelling feel shorter. But what do people read, play or buy going from A to B? And how are brands engaging this captive audience?

54% of the world’s population lives in urban areas. Demographic shifts such as ageing communities have changed what people want and need from their city. Can brands help young and old people alike navigate more efficiently and connect with their surroundings?

From Airbnb to TripAdvisor, digital tools have changed the way we plan holidays. Now, instead of relying on a guidebook, you can use Google Trips to build customisable plans to explore your destination. Is this the pocket pal that the new generation of travellers has been yearning for?