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  • Google is developing offline access
  • Google is developing offline access
    Pexels (2016) ©

Google is developing offline access

Google is developing its offline capabilities, so that Search, Maps, Docs, Chrome and YouTube will all have some level of functionality, even when there's no Wi-Fi or mobile data. It's aiming to help both those in emerging markets and those who live in super-connected parts of the world.



  • Netflix is letting people binge-watch offline Netflix is letting people binge-watch offline

    With mobile now the norm, people are used to being able to access content whenever they want, regardless of where they are or what they’re doing. Netflix is now making this easier than ever with the introduction of a download function, which allows its 83 million users to watch offline and on-the-go.

  • Article image Google Trips: an app that organises your wanderlust

    From Airbnb to TripAdvisor, digital tools have changed the way we plan holidays. Now, instead of relying on a guidebook, you can use Google Trips to build customisable plans to explore your destination. Is this the pocket pal that the new generation of travellers has been yearning for?

  • Article image How are commuters consuming media?

    With the average UK commute lasting 38 minutes, communications that provide convenience, entertainment or a simple distraction can make the time spent travelling feel shorter. But what do people read, play or buy going from A to B? And how are brands engaging this captive audience?

  • Article image Can brands help us navigate our city?

    54% of the world’s population lives in urban areas. Demographic shifts such as ageing communities have changed what people want and need from their city. Can brands help young and old people alike navigate more efficiently and connect with their surroundings?