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  • Fewer Brits are buying celebrity fragrances
  • Fewer Brits are buying celebrity fragrances
    EventPhotosNYC (2017) ©
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Fewer Brits are buying celebrity fragrances

Whether it’s a bottle of Britney’s Curious or Justin Bieber's Girlfriend, many people are guilty of having had a celebrity perfume on their dresser. But Brits are losing interest – sales of celebrity scents fell 22% between 2015 and 2016, with people opting for indie or couture perfumes instead.

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