Today's consumers are eschewing the latest Beyoncé or Taylor Swift fragrance in favour of perfume with a bit more personality. Artisan perfumers have become big business, illustrated by the recent acquisition of independent retailer Le Labo by cosmetics giant Estée Lauder.

The fragrance and perfume industry is set to be worth $45.6 billion by 2018 – and a new start-up is after a slice of the action. By offering unisex, artisanal scents over the internet with a ‘try before you buy’ delivery option, Phlur is hoping to change how people shop for perfume for good.

The perfume industry is undergoing a shift away from mass market fragrances towards niche designer scents. Spearheading this move is the Hermès Perfume Library, offering visitors an exclusive look into the brand’s luxurious collection. Are experiential boutiques the future of luxury?

The perfume industry is set to be worth $38.8 billion by 2017. But sometimes it feels like half that money pays for fancy packaging and expensive adverts. A new perfumer in Milan is attempting to cut through all the noise and put the focus back on the products.