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  • Fashion brands are faking themselves
  • Fashion brands are faking themselves
    Toa Heftiba (2016) ©
SIGNAL

Fashion brands are faking themselves

The fashion world is full of copies, counterfeits and ‘inspired by’ pieces, often making it difficult to distinguish between real and fake. But as a new breed of designers toy with the very definition of 'authentic', some brands are opting for a new strategy to stay relevant – bootlegging themselves.

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