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  • Language is evolving faster than ever
  • Language is evolving faster than ever
    Newthinking Communications (2016) ©
SIGNAL

Language is evolving faster than ever

Online communities are creating and dropping slang faster than ever, and it's losing relevance too quickly to be marketable. With communications becoming more fractured, brands are facing a divide between playing into new phrasings and seeking language with long-term resonance.

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