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  • More followers doesn't necessarily mean more likes
  • More followers doesn't necessarily mean more likes
    FotoMediamatic (2016) ©
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More followers doesn't necessarily mean more likes

For brand endorsements on Instagram, targeting the person with the most followers may seem obvious but opting for someone with a smaller following could be more effective. Dubbed ‘micro-influencers’, these mid-level Instagrammers can get a brand more engagement than their celebrity peers.

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