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  • Japan’s seniors don’t identify as ‘elderly’
  • Japan’s seniors don’t identify as ‘elderly’
    US Pacific Fleet (2014) ©

Japan’s seniors don’t identify as ‘elderly’

In Japan, which is home to a notoriously aged population, the idea of being 'elderly' doesn’t resonate with many seniors. With older folks arguably more lively than younger generations, seniors aren’t ready to be relegated to the sidelines as soon as they hit 65.



  • Japanese seniors are hitting the gym

    Japanese seniors are hitting the gym

    Japan has one of the highest life expectancies in the world. But in a rapidly ageing population, there's real societal pressure on people to keep fit and retain the ability to look after themselves. So it makes sense that a growing number of seniors are buying gym memberships.

  • Boomers don't identify as seniors

    Boomers don't identify as seniors

    Nobody wants to think about getting old. And if they really have to, they probably don't want to think of themselves as elderly. Senior centres across America are beginning to realise that if they want to appeal to the next generation of retirees – the Boomers – they're going to need a rebrand.

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    Seven Stars: Japanese cruise trains go full steam ahead

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    How to reach Asia's bright old things

    Asia is notoriously home to some of the most active and beauty-conscious elderly people in the world; from Japanese retirees climbing Mount Everest to millions of Chinese seniors dancing in city squares. What can be learnt from fusing tradition and health to reach Asia's 'bright old things'?