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  • Maybelline has signed a male make-up ambassador
  • Maybelline has signed a male make-up ambassador
    Maybelline (2016) ©
SIGNAL

Maybelline has signed a male make-up ambassador

Maybelline has appointed American YouTuber Manny Gutierrez as its first male brand ambassador. The online star – who has amassed over two million followers since 2014 – will front ‘That Boss Life’, a campaign that further demonstrates the bending of gender identity.

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