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  • Pixie uses AR to turn finding lost items into a game
  • Pixie uses AR to turn finding lost items into a game
    Pixie (2017) ©

Pixie uses AR to turn finding lost items into a game

Apps and gadgets to help find lost belongings have been around since the advent of GPS. But Pixie is a start-up that combines this tech with an AR interface. By turning the search for your lost keys into a Pokémon GO-style adventure, it hopes to make item-finding efficient and enjoyable.



  • People want new technology to go unnoticed People want new technology to go unnoticed

    Despite the increased use of AR in emerging consumer tech – such as Pokémon Go or Snap Spectacles – people are finding it difficult to embrace. Research shows that over half of Brits want new tech to integrate seamlessly into their lives, suggesting AR should find its footing in familiarity.

  • Article image Pok√©mon GO: the playground craze attracting all ages

    Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but it seems they’re playing the same old games. What is it about Pokémon GO that’s gotten audiences of all ages hooked on a craze that many grew out of before the turn of the century?

  • Article image Everyday Carry: buying into the philosophy of preparedness

    There are certain items you can’t leave the house without, but for some the trio of keys, phone and wallet just won’t do. From flashlights to penknives, people top up the bare necessities depending on their jobs, hobbies or environment. Whatever you take with you, that is your ‘Everyday Carry’.

  • Article image Tile: smart solutions for simple issues

    In an increasingly connected world, people look to technology to solve everyday problems. Tile combines the internet of things with the benefits of a community to help find lost items.