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  • Memes are growing in popularity in China
  • Memes are growing in popularity in China
    Garry Knight (2014) ©

Memes are growing in popularity in China

Memes are becoming an increasingly popular form of cultural communication in China. As the country moves away from an accepting, collectivist culture and towards a more critical and individualistic one, memes are helping to disseminate new modes of thought.



  • Article image A Cultural Snapshot of China

    What’s got so many Chinese thinking about themselves? Why are so many women filing for divorce? And how is China’s pollution problem fuelling on-demand culture? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by China people in 2016.

  • Article image Nihilist memes: misery goes viral

    Memes are part of the fabric of internet culture. But at a time when there’s such a disparity between reality and social media perfection, the subversion of the classic meme format reflects a shift in how people express themselves digitally. How do nihilist memes show the silver lining of sadness?

  • Article image Diaosi: why the ‘losers’ of China are actually winning

    In China, calling someone a diaosi – which directly translates as ’penis hair’ – isn’t an insult. On the contrary, millions of Chinese in dead-end jobs, with no car, house or girlfriend identify with the term, wearing it as a badge of honour. But could self-deprecation be a danger to society?

  • Article image Can brands hijack a meme?

    Internet memes were once relegated to the depths of 4chan and Reddit. As memetic content surfaces in the mainstream, brands are looking to incorporate memes into their own ads. But can the spontaneous, bottom-up spirit that makes them so potent really be bottled and sold?