Signal1 Dec 2016
Estée Edit targets a new generation of beauty fans

Estée Lauder is a department store staple. Launched in 1946, the average American customer is now 45 or older. But with 18- to 34-year-old women now the biggest spenders on make-up, the brand has launched Estée Edit – a collection of Gen Y-centric products sold in the stores they already shop in.

Estée Edit targets a new generation of beauty fans