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  • Estée Edit targets a new generation of beauty fans
  • Estée Edit targets a new generation of beauty fans
    Estée Edit, 2016 ©
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Estée Edit targets a new generation of beauty fans

Estée Lauder is a department store staple. Launched in 1946, the average American customer is now 45 or older. But with 18- to 34-year-old women now the biggest spenders on make-up, the brand has launched Estée Edit – a collection of  Gen Y-centric products sold in the stores they already shop in.

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