Signal1 Dec 2016
People are growing tired of brands using emojis

Just a year after the Oxford Dictionary named the 'crying with laughter emoji' 2015's word of the year, we may have reached peak emoji – or brands have, at least. Research shows that over half of Brits think brands are trying too hard with their use of heart eyes, winky faces and poop emojis.

People are growing tired of brands using emojis