Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • People are growing tired of brands using emojis
  • People are growing tired of brands using emojis
    EventPhotosNYC (2016) ©
SIGNAL

People are growing tired of brands using emojis

Just a year after the Oxford Dictionary named the 'crying with laughter emoji' 2015's word of the year, we may have reached peak emoji – or brands have, at least. Research shows that over half of Brits think brands are trying too hard with their use of heart eyes, winky faces and poop emojis.

Canvas8

Related

  • Article image How is language evolving in the UK?

    The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?

  • Article image How do you feel about online advertising?

    With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.

  • Emojis can be easy to misinterpret Emojis can be easy to misinterpret

    Over two billion smartphone users send six billion emojis a day. And most Gen Yers now believe that these symbols improve our ability to communicate. But research shows that emojis may be more confusing than we think, as they can have different meanings to different people.

  • Article image How emojis make digital communication more human

    With just 7% of communication being attributed to spoken words, and the remainder down to body language and tone of voice, it’s easy to see why communicating online has been described as cold and impersonal. Emoticons, emoji and stickers are helping make digital communication a bit more human.