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  • IKEA replicates a Syrian home to raise awareness
  • IKEA replicates a Syrian home to raise awareness
    POL (2016) ©
SIGNAL

IKEA replicates a Syrian home to raise awareness

Rough concrete blocks are an unexpected find when roaming through the picture-perfect experiential homes usually on display at IKEA. Usually. ‘25 Square Metres of Syria’ is a replica of a home just outside of Damascus, installed to raise awareness and empathy among shoppers.

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