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  • Brands hire comedy writers to make bots more human
  • Brands hire comedy writers to make bots more human
    Google (2016) ©
SIGNAL

Brands hire comedy writers to make bots more human

Chatbots could be the future of brand communication – but only if people actually want to talk to them. To stop digital assistants from being too robotic, brands and publishers are hiring comedic writers and actors to give them a sense of character and make them sound more human.

Canvas8

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