The rise of messaging apps has changed how people want to communicate with brands, and while some companies are taking to social networks and chatbots, their offerings leave much to be desired. Enter Hero, an app that wants to make messaging brands as easy as chatting with friends.

As our lives become more automated, the consumer robotics industry is only set to grow. But something is holding the market back – people find it difficult to trust these machines, especially in their homes and offices. Why do they make us uneasy, and what will convince people to trust robots?

A robot apocalypse might seem like the subject of a far-fetched dystopian fantasy, but for many Brits it's a genuine worry. Research into the rise of artificial intelligence found that a third of people in the UK are terrified that AI could result in robots evolving beyond our own abilities.

Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.