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  • People want new technology to go unnoticed
  • People want new technology to go unnoticed
    Garry Knight (2013) ©
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People want new technology to go unnoticed

Despite the increased use of AR in emerging consumer tech – such as Pokémon Go or Snap Spectacles – people are finding it difficult to embrace. Research shows that over half of Brits want new tech to integrate seamlessly into their lives, suggesting AR should find its footing in familiarity.

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