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  • People want new technology to go unnoticed
  • People want new technology to go unnoticed
    Garry Knight (2013) ©

People want new technology to go unnoticed

Despite the increased use of AR in emerging consumer tech – such as Pokémon Go or Snap Spectacles – people are finding it difficult to embrace. Research shows that over half of Brits want new tech to integrate seamlessly into their lives, suggesting AR should find its footing in familiarity.



  • Article image Pok√©mon GO: the playground craze attracting all ages

    Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but it seems they’re playing the same old games. What is it about Pokémon GO that’s gotten audiences of all ages hooked on a craze that many grew out of before the turn of the century?

  • Article image Why would you want to chat to a bot?

    The number of people using messaging apps is set to hit two billion by 2018, so it’s no wonder brands want to get in on the action. Major tech players are touting chatbots as the next big thing, but can they really revolutionise online interactions, or are they just part of an industry-driven pipe dream?

  • Facebook is using AI to describe photos to the blind Facebook is using AI to describe photos to the blind

    Given the role images play on Facebook, it can undoubtedly be frustrating for those who struggle to see them. To combat this, Facebook is using AI to describe pictures to blind or visually impaired users, ensuring they can feel as connected to the world as everyone else.

  • Article image Are we addicted to the future?

    Futurologists – those allegedly able to predict the future – are in high demand from newspapers and major companies keen to see into the coming years. Yet the vast majority of predictions are wrong. What's the appeal of future-gazing? And what might mobilise our visions into the present?