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  • Gant is a brand for global citizens
  • Gant is a brand for global citizens
    Gant (2016) ©
SIGNAL

Gant is a brand for global citizens

American clothing retailer Gant is throwing fun foreign words into its new catalogue’s ads. But more than helping English speakers expand their vocabulary, it's establishing itself as a global brand for a population that refuses to be pigeon-holed into a singular national identity.

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