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  • Parents don't feel close to their kids
  • Parents don't feel close to their kids
    Nom & Malc (2014) ©
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Parents don't feel close to their kids

According to 57% of parents, families are not as close as they used to be. This is partly driven by tendencies to see watching TV as bonding time. By encouraging people away from the sofa and towards the dinner table, brands can help families reconnect by sharing a proper meal.

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