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  • Immersive horror games are selling people fear
  • Immersive horror games are selling people fear
    Fire Hazard (2016) ©

Immersive horror games are selling people fear

Immersive experiences are being used to entertain people in powerful new ways. With the appetite for event-based entertainment on the rise, UK-based group Fire Hazard is using fear to engage players in fictional worlds that’ll leave them with nightmares.



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    Reality sucks! The science of escapism

    The allure of a virtual world – in which anyone could have magical powers and take risks without consequences – is evidenced by the fact that nearly 19 million people play video games in the UK alone. Canvas8 sat down with Dr. Andrew Kuo to understand why we actively escape into virtual worlds.

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    Is immersive dining too much to stomach?

    Secret Cinema and Punchdrunk brought immersive theatre and cinema to the masses – and food is now getting the same treatment. Nearly three-quarters of Gen Yers want to increase their spending on experiences, but in a competitive restaurant industry, what gets people lining up to buy tickets?

  • Punchdrunk takes immersive theatre to Shanghai

    Punchdrunk takes immersive theatre to Shanghai

    A decade before Google Cardboard et al began making immersive experiences available to anyone with a smartphone, Punchdrunk was revolutionising theatre with its vast, immersive live events. And now, it's taking its most successful production – Sleep No More – to Shanghai.

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    Escape The Room NYC: paying to be locked in a room

    Trying to escape from a locked room might sound like a scene from a horror movie, but people in the US are paying good money to live out this fantasy. What’s the appeal of ‘escape the room’ games, and how do they fit into an entertainment market soon to be dominated by virtual reality?