If you knew that this was the only chance you’d ever get to read this sentence, would you pay closer attention? Snapchat’s ephemeral messages are a more human way of relating digitally, but they offer more than just a carefree share. Their fleeting nature asks us to stop and pay attention.

With the Olympics occurring just once every four years, keeping up to date with the media habits of its audience is a lot harder to achieve. As Rio 2016 approaches, the distribution rights of broadcast have been given to Snapchat with the intention of engaging with younger viewers.

BT is going to make the Champions League and Europa League finals available to stream for free on YouTube. It will be the first time either final has been officially broadcast on the video platform, and could mark a major step in moving sport away from traditional media channels.

Putting content where its Gen Y audience wants it has seen Vice evolve from a controversial free magazine into an international media empire. And it's now added a TV channel to its repertoire. Viceland, first aired in the US, is launching in the UK and Ireland via Sky and Now TV.