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  • A bedsheet start-up has launched its own hotel
  • A bedsheet start-up has launched its own hotel
    Betta Living (2014) ©
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A bedsheet start-up has launched its own hotel

Bedsheet brand Parachute wants to link bedding and community in the minds of shoppers. It might seem like a tough sell, but by launching a miniature hotel above its offices, it's connecting with people in the most intimate quarters to better understand them.

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