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  • Women are shunning maternity smocks
  • Women are shunning maternity smocks
    Tobias Lindman (2014) ©
SIGNAL

Women are shunning maternity smocks

As attitudes towards pregnancy change, women are ditching bland, shapeless smocks in favour of more fashion-forward apparel. In reaction, some brands are breathing life into the maternity aisle, showing that just because you're pregnant, it doesn’t mean you can’t make a style statement.

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