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  • People feel shopping assistance is lacking online
  • People feel shopping assistance is lacking online
    EventPhotosNYC (2016) ©
SIGNAL

People feel shopping assistance is lacking online

Online shopping may trump brick-and-mortar when it comes to convenience, but many shoppers feel that something is still missing in the experience. They’re craving the advice and assistance of shop assistants online, looking for the personalised attention they'd get in-store.

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