Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • People are ignoring brands on social media
  • People are ignoring brands on social media
    maximusina (2015) ©
SIGNAL

People are ignoring brands on social media

With the average American checking their social media accounts 17 times a day, brands are flocking online to get people to eyeball their content where they’ll see it most. But new research has found that just over a quarter of consumers are actively ignoring social media ads.

Related

  • Facebook is blocking ad blockers Facebook is blocking ad blockers

    Advertising revenue underpins a huge majority of what we see online, but Brits aren’t a fan of banners and pop-ups, with over a fifth having installed blocking software. Now, Facebook is looking to put a stop to ad blockers with its latest update that gives users control over which ads they see.

  • Brazilians consider social networks to be trustworthy Brazilians consider social networks to be trustworthy

    In Brazil, just under half of the population are online – but those that are spend hours a day connected to the web, with social networks proving particularly popular. This could be because Facebook and Instagram are considered almost as trustworthy as the press.

  • Article image How do you feel about online advertising?

    With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.

  • Article image YouTube Red: paying to skip the ads

    People don’t like ads, and the success of Spotify Premium shows that they'll pay to avoid them. YouTube is now offering a similar option in the form of YouTube Red, giving users an ad-free experience and exclusive content. How might the loss of commercials impact the future of the ad industry?