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  • America is divided when it comes to LGBTQ rights
  • America is divided when it comes to LGBTQ rights
    Garry Knight (2015) ©
SIGNAL

America is divided when it comes to LGBTQ rights

In the US, high-profile debates over LGBTQ rights are highlighting a national state of uncertainty. With new research showing that the split between acceptance and discrimination is practically 50/50, there's an opportunity for brands to take a stance and make a real difference.

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  • LGBTQ women don’t feel welcome at Pride LGBTQ women don’t feel welcome at Pride

    Pride events across the globe are supposed to celebrate diversity and inclusivity for their LGBTQ attendees, but a new survey has found that women don’t feel welcome or comfortable. In fact, just two-fifths are planning on going, even though they believe it’s an important event.

  • Article image Give a shit! The science of brand values

    There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

  • Tiffany & Co campaign features gay couple Tiffany & Co campaign features gay couple

    In the US, same-sex marriage is legal in 36 states. With acceptance from the American public continuing to grow, brands have been ‘coming out’ in support too. Luxury jeweller Tiffany & Co. is the latest major brand to approach the LGBT market via a US jewellery campaign.

  • Article image Why brands shouldn't talk about values

    Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?