There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

Over the last decade, brands have made a real effort to ‘go green’ – and they expect a positive response. But a study by Yale suggests that people are actually less likely to buy if the environmental benefit seems intentional. So how should a brand demonstrate its green credentials?

In the US, same-sex marriage is legal in 36 states. With acceptance from the American public continuing to grow, brands have been ‘coming out’ in support too. Luxury jeweller Tiffany & Co. is the latest major brand to approach the LGBT market via a US jewellery campaign.

Pride events across the globe are supposed to celebrate diversity and inclusivity for their LGBTQ attendees, but a new survey has found that women don’t feel welcome or comfortable. In fact, just two-fifths are planning on going, even though they believe it’s an important event.