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  • Amazon Echo’s Alexa gets a British accent
  • Amazon Echo’s Alexa gets a British accent
    Amazon (2016) ©
SIGNAL

Amazon Echo’s Alexa gets a British accent

Amazon Echo has been released in Britain, and the company has tweaked its product to ensure it is well suited to UK consumers. Its voice assistant Alexa has travelled across the pond and picked up a new British accent, catering to our high expectations for technology to be more human.  

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