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  • Indians are willing to pay more for healthy food
  • Indians are willing to pay more for healthy food
    Vijay Chennupati (2013) ©
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Indians are willing to pay more for healthy food

The wellness movement has already washed over the West, and it's now trickling into India. The country boasts a small but growing market for healthier food and drink, and despite their typically higher price point, health-conscious Indians are more than willing to pay.

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